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      At Hankook, their aim is to create a universal moment when the car and driver become one. Good tires provide safety and driving comfort, even taking into consideration the driver's habits and personality. This driving enjoyment derives from advanced technology and is the focal point of the satisfaction they deliver to all drivers.

      Ahead of any new development project, Hankook thoroughly analyses consumer research and extracts useful data to develop tires, which satisfy the diverse needs of drivers and a broad range of driving styles. The driver is always top priority and this enables Hankook to always be a step ahead with their technology roadmap, making true Driving Emotion possible.

      A safe and enjoyable driving experience is every driver's expectation and is Hankook’s foremost challenge. From tire design engineers to marketing professionals, everyone at Hankook is focused on enhancing the relationship between the tires and the driving experience to maximize their feel and excitement.